Photos & Video Inspire & Entice
It’s about the experience. So much of marketing an event has to do with passing the feeling of the event you’re proposing on to the viewer. If the senses can be touched in an advertisement then the guest is more likely to engage in what they are viewing and more likely to purchase or participate.
An event organizer has the ability to entice guests when photos and video are creatively used on their event website. Whether it is through the use of colour, words, specific pictures, music or a message creatively chosen, placed or collaged which are relevant to the event, people are more likely to connect if the feeling they get from the event website is one that leaves them wanting more from the experience.
Achieving Your Goal
Whether a conference, workshop, networking event, personal party, festival, charity or sporting event etc.; you the organizer have the ability to market your event even further depending on how creative you get using the event website tools at hand. Let’s face it, receiving an invite to a party or event which has the words “You’re Invited” followed by the time and place is simple and gets the basic info to the guest but gives nothing more to entice them to want to register or participate.
When considering the use of online marketing tools for your event website consider the following:
- Type of event – personal, sporting, community, business etc.
- Mood of the event – serious, fun, exciting, competitive etc.
- Guests Event is Directed – professionals, friends, family, community etc.
- Message are you trying to get across – Collecting donations, offering training or learning opportunity, family fun…
Choose good quality photos you’ve purchased online or from your personal collection and size or crop to display as you choose on your event website. By googling ‘free downloadable pictures’ and searching key words, your photo repertoire can quickly increase. If this is a repeat event you may want to use photos from past events and better yet if a photographer had been hired for the previous event you can use their watermarked pics to further advertise/support their business in your messaging. Likewise use good quality video of your band playing or excerpts from a speakers repertoire that serves to entice a person to want to attend.
Community family events could have photos including parents and children or key entertainers. Conferences could have revolving cover photos of presenters and poster pics of key things offered. Of course a business networking event could have pictures of multiple people shaking hands and engulfed in conversation enticing the attendee to want to participate in and experience this same feel. You may decide to add a key phrase to your photo to get a key message across or even share event sponsor or exhibitor logos on a cover photo with a thank you message to further advertise businesses that are supporting your event. When asking for donations or guest funding for a special cause on your event website add relatable photos that guests will see and understand the need like the school playground or hospital MRI machine. Adding a personal message invite through video upload adds even more to the experience.
With computer software available these days and a little googling you can learn to be quite creative with your photos and video no matter what your experience is. I use a Mac computer and have fun editing with ‘Pages’and Photoshop. I’ve learned to drag photos to new Pages projects with 200x mag, add text, and with the magic of command/shift/4 can cut the rectangular advertisement to a rough size of 1200 x 900 which then renders perfectly on Eventastic’s website. I play with text type and colour as well as photo editing tools to make it all come together.
Your Event Website
Eventastic is designed to help you creatively market and manage your events where people truly get a feel for what they will experience. People worldwide are now using Eventastic for personal, business and community events and programs. You’ll have access to multiple features like registration/ticketing, donation and guest funding options, item and service sales options, photo and video upload capability, gamification options and a full dashboard to manage all guest or participant responses.
Create and add as many cover photos or video clips to your event website as you would like. Add photos to highlight donation, guest funding, silent auction and merchandise options. A photo album sharing feature option on Eventastic allows the organizer and guests to add photos to one or more albums which encourages guest participation and increase page views. Simply drag and drop unedited smartphone or computer pics to your page or get more creative and work some advertising/marketing magic with photos prior to uploading.
With even more marketing options like social media sharing allowing viewers to follow or like your pages and an amazing innovative ticketing kiosk allowing event ticket sales to occur on your own business website or as an immediate window on social media channels we foresee your event will be a huge success. Try it now.