“Thank you”. It’s a word we’ve been taught to say early on in childhood and use for the rest of our lives to show appreciation. If you have ever planned an event and had the task of searching for sponsors for that event, you know how greatly appreciative you are to those willing to contribute.
When event planning, the search for sponsors can be a tedious job and the planner is always most grateful when individuals and companies agree to contribute to their event to help with its’ success. Saying ‘thank you’ to those contributors can be accomplished in various ways. Sometimes the ‘thank you’ is done through an appreciation letter, through sponsor appreciation gifts, certificate or plaque, print publications and now more than ever through digital means.
Sponsors of events contribute through the goodness of their hearts but it is always a great plan to give back to their business by showcasing them in some form; bringing their name to attendees’ attention, recognizing their generosity and hopefully even bring some business their way. Sponsors value the exposure and it is a good idea to know prior to the event how you plan to highlight the sponsors so you can share that plan with those you are approaching. They may find the added exposure you plan to give them helpful to their business and it might influence their decision to participate.
How to give back to your sponsors
Before the Event
Highlighting your sponsors through your event marketing plan prior to the event by using print or media is always appreciated by the contributor. Your social media channels are a great way of thanking sponsors for their contribution but also to let others know of their generosity and bring more exposure to their business through your own social media connections. Knowing their twitter name and mentioning them in your tweets further shows your appreciation and willingness to give back. Likewise, other relevant social media means may also be an option, like Facebook, Instagram etc. This is a good time to let prospective attendees know who is helping to make this event happen.
During the Event
It is wise practice on the day of your event to let attendees know who sponsored the event by thanking sponsors verbally and if in attendance, having a business rep stand for acknowledgment. Signage, brochures, photo sharing and video technology showcasing their business name or logo is important. Many events will now use technology to project a running twitter feed on a screen or wall which shows all tweets connected to your event hashtag. You as the event planner can easily interject sponsors’ names within these event hashtag tweets thus reminding those in attendance and those interested but couldn’t make it, who sponsors are as well as yours and others event thoughts.
Following the Event
After the event, it is good practice for the organizer to continue with their social media campaign by acknowledging that through the sponsors generosity the event was a success and mentioning their twitter names. Organizers will often share pictures at this time showing snippets of the event not only to relay its success this year but if an ongoing event, inspire more attendees next year.
Remember that while your social media actions can play a large role in thanking your event sponsors, a personal thank you to the sponsors themselves whether through face-to-face contact with handshake and sometimes a small gift or a phone call is always a nice touch.
Eventastic does more than give you ticketing, registration and merchandise sales options for an event. It gives you options when planning your event to market and showcase your sponsors’ generosity right on your event page which then will be shared with all prospective attendees through email and other social media channels. With photo sharing and video technology features, Eventastic makes it easy for you to acknowledge those helping you make this event a success both prior to and during the event. You can easily include all sponsors’ names and business logos in your cover photos or in a sponsor photo album on your event page and even mention them in a video uploaded to your page that you have the option of making on the Eventastic website! Learn more what Eventastic can offer and Click Here Now.