Get the tiny details now to make a big impact later
Once you have finalized a sponsor for your event, ask them upfront for the tiny details you will need along the way. Rather than asking for one or two things over a few month’s time, ask for everything you need right away so that you can provide your sponsor the most value for their contribution.
Here is what you need from every event sponsor:
- □ Display Logo 50 x 50px
- □ Vector of their logo to include in banner promotions
- □ Social Media Accounts (Facebook, twitter, google+, etc.)
- □ Company Name (How they would like it to appear)
- □ Website or profile link
Having this information will allow you to easily create your event page, highlight the sponsor on additional marketing materials, reference them in social media and promote an accurate representation of the contributor every step of the way.
Having a database of the materials needed to produce promotional media is a real time saver as it removes any barriers that you would normally face when crafting these materials.
It’s easy to put a spotlight on sponsors on Eventastic
Our blog “3 Tips to Getting Sponsors” outlines how to leverage Eventastic’s functionality to help your sponsor get the biggest bang for their donation. It’s talking about golf events, but really those ideas can be applied to any event!
Providing your sponsor with a spotlight throughout the event promotions without having to be in constant contact with them helps you maintaining a professional relationship with your sponsor and gives them very good reason to say “yes” next year or to another event you are working on.