We all know Event Planners wear many hats
One day you could be putting on a charity gala and the next organizing a corporate training weekend. While shifting amongst industry and audience types can help keep your ideas fresh, it can also convolute the technical requirements needed for all the different types of events.
We asked expert event technician Ryan MacAdam for advice on distinguishing technical needs by event type. Here are some of the key takeaways from our discussion:
“Some companies try to package and pigeon hole each event type into a ‘set of equipment’. You’ve probably seen one or two Corporate Packages, Rock show packages, Gala packages, etc.
This is a hard one for me because this is what makes us unique. Flexibility.
We have a huge variety of events we cover from corporate events to outdoor concerts and everything in between. Historically we offered packages but quickly realized that we were constantly modifying each event’s equipment list. Customers often had additional needs or segments that required more than the package or way less and some of the equipment would get loaded in the truck and never used.
At this point it was obvious that packaged solutions were not a viable answer as it is more cost effective for the customer to do a custom requirement which is more efficient for the technical team to prepare and execute.“
Events vary in scope, size, goals, locations etc. thus the technical needs should reflect the desired outcome of the event and the overall event experience. An outdoor mid-afternoon charity gala will require very different technical equipment than an indoor evening charity gala to make it a success. As a result, packages are often not a cost-effective or sufficient approach. They don’t make sense. Rather, think about what technical equipment you really need to meet your event goals and then critique it depending on if each piece of equipment really will add value your event.
If you regularly plan events, Ryan recommends building a relationship with your event techie. Discussing the details of the event early on in the planning process is always a beneficial exercise that will help you both plan your equipment needs effectively and solve potential technical limitations before they become problems.
Eventastic interviewed expert event technician Ryan MacAdam. Ryan has been in the business for nearly 20 years. Over the years he worked on many types of events varying from private concerts, to corporate events like Canada 3.0, to music festivals like Hillside, and to other local festivals. He has also held many positions within the event planning industry such as lighting director, installation technician, audio technician, stage manager and now his current role: event logistics manager. This guy knows his stuff.